Joe Gentry has more than 19 years of experience in strategic marketing, product management, and software development. As senior director of product marketing for Software AG, Inc., he is responsible for overseeing product definition, solutions planning, positioning, and market launch. Joe has managed software products through all phases of the life cycle and has become a leader when launching products into the marketplace.
Central Hudson Gas and Electric, a New York State utility company, wanted to
find a way to improve its customer service by creating a Web-based platform
where customers could view and retrieve bills online. Replacing or rewriting
the company's 20-year old mainframe billing application wasn't an option. The
mainframe worked great and could satisfy the company's growth plans for some
time to come.
Instead, Central Hudson took the simpler route of deploying an XML
integration server between its Customer Information Service system and an
Internet portal. As a result of this very simple project, Central Hudson
estimates it can generate yearly savings of $500,000 by offloading customer
calls to a self-service Web site.
Central Hudson is not alone in taking a second look at its admittedly
"unsexy" mainframe and finding impressive new sources of productivity and
cost savi... (more)
Joe Gentry has more than 19 years of experience in strategic marketing, product management, and software development. As senior director of product marketing for Software AG, Inc., he is responsible for overseeing product definition, solutions planning, positioning, and market launch. Joe has managed software products through all phases of the life cycle and has become a leader when launching products into the marketplace.
Scott Sellers
Anthony Franco
Daniel Morris
Wayne Walls
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Jereme Hancock
Oren Michels
Marvin Wheeler
Douglas Kim
